TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 25(5)
Repurchase intent antecedents of a competitive brand in the smartphones segment
–Gabriel Sperandio Milan, Vinicius Zanchet de Lima, Luciene Eberle, Deonir De Toni & Suélen Bebber [] []
Support for the underdog brand biography: Effects on consumer attitude and behavior
–Dr. Komal Nagar [] []
For one or many? Tie strength and the impact of broadcasted vs. narrowcasted advice
–Michael R. Sciandra [] []
Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry
–Ridwan Adetunji Raji, Sabrina Mohd Rashid & Sobhi Mohd Ishak [] []
Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness
–Dong Hoo Kim, Yoon Hi Sung & Nam-Hyun Um [] []
Case Reports
Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions
–Salvador Perelló-Oliver & Clara Muela-Molina [] []