TOC: J Adv
Introduction
Journal of Advertising, 48(2)
The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure
–Yang Feng, Quan Xie & Chen Lou [] []
Facing the “Right” Side? The Effect of Product Facing Direction
–Yuli Zhang, Hyokjin Kwak, Haeyoung Jeong & Marina Puzakova [] []
Uncertainty in Prerelease Advertising
–Roland Schroll & Reinhard Grohs [] []
Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples
–Mohammed El Hazzouri, Kelley J. Main & Lisa Sinclair [] []
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content | Open Access
–Gauze P. Kitirattarkarn, Theo Araujo & Peter Neijens [] []
Product Placement in Mass Media: A Review and Bibliometric Analysis
–Fu Guo, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li & Vincent G. Duffy [] []
Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects
–Tiffany Venmahavong, Sukki Yoon, Kacy K. Kim & Chan Yun Yoo [] []
Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach
–Mahsa Ghaffari, Chris Hackley & Zoe Lee [] []