News from the Journal of Marketing | June, 2019
Introduction
July Issue, Tellis in Webinar, Marketing Science Events, and Press Releases
News from the Journal of Marketing – June 2019
Webinar, July Issue, Marketing Science Events
1. Journal of Marketing Webinar
Time: June 7, 2019 at 1:00 PM EDT
Featured speakers:
- Gerry Tellis, “The Hidden Secrets of Creating a Viral YouTube Adâ€
- Charlie Noble and Helen Wang, “The Common Wisdom about Marketing Cocreated Innovations Is Wrongâ€
Register .
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2. Read the July Issue of the Journal of Marketing:
- by Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, Yanwei Zhang
- by Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales
- by Helen Si Wang, Charles H. Noble, Darren W. Dahl, Sungho Park
- by Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, Joost M.E. Pennings
- by Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur
- by Stephen J. Carson, Mrinal Ghosh
- by Jayati Sinha, Rajesh Bagchi
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3. Upcoming Conference Events for the Journal of Marketing
Marketing Science 2019, Rome
- Two-part MSI/JM Special Sessions: Managerial Priorities in Marketing – Frameworks and Research Directions (Co-chaired by John Deighton, Harald van Heerde, Carl Mela, and Christine Moorman). These sessions will feature MSI’s inaugural class of MSI Scholars—a program designed to recognize mid-level faculty—sharing papers on MSI’s Research Priorities. Friday June 21, 2:00-3:30 PM and 4:00-5:30 PM, Aula 7
- Journal of Marketing AE & ERB Lunch Meeting: Friday, June 21 from 12:30-2:00 PM. Grab lunch provided by the conference and join us in Aula 13A for a lunch meeting.
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4. JM Press Releases from the month of May
- May 16 |
- May 28 |
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5. New Journal of Marketing Scholarly Insights published in May:
- “How to Extinguish an Online Brand Firestorm” by Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf and Marcus Schoegel
- “5 Ways to Reduce Consumption and Slow Climate Change” by Katherine White, Rishad Habib and David J. Hardisty
- “How to Make Your Market Research Deliver More Value” by Gary F. Gebhardt, Francis J. Farrelly and Jodie Conduit
- “A Proven and Easy Way to Increase Consumer Recycling” by Karen Page Winterich, Gergana Y. Nenkov and Gabriel E. Gonzales
- “Here’s How to Keep Shareholder Complaints from Destroying Firm Value” by Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara and Joost M.E. Pennings
- “Why Sports Fans Find this Brand Violation a Game Winner” by Conor M. Henderson, Marc Mazodier and Aparna Sundar
- “Why Democrats Like Crowdsourcing Better than Republicans” by Neeru Paharia and Vanitha Swaminathan
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6. Stay up with JM news, including forthcoming articles and announcements about initiatives, on Twitter at and .