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CALL FOR PAPERS

SOCIETY FOR CONSUMER PSYCHOLOGY

2020 Annual Conference

Huntington Beach, California

Conference Co-chairs: Selin A. Malkoc, The Ohio State University, and Suzanne B. Shu, UCLA

Conference Information Website:

The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference from March 5 – March 7, 2020 at the Hyatt Regency Hotel located on the waterfront in beautiful Huntington Beach California. The Society for Consumer Psychology conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer psychology in a global society.

We are seeking proposals for individual papers, symposia, and working papers for presentation at the conference. We encourage a diverse set of ideas and approaches to consumer psychology. We also welcome diverse methodologies, including experimental research, survey research, conceptual and/or theoretical developments, or other methods relevant to the study of consumer psychology.

CONFERENCE THEME: CONSUMER RELEVANCE BEYOND MARKETING

Study of consumer psychology is broad and extends beyond a consumer buying a product from a store. Indeed, theories of consumer psychology are relevant to and can inform our interactions with technology, our political attitudes and choices, our environmental actions, our health decisions, and our financial behaviors. Consumer behaviors outside the commercial marketplace are all affected by the same behavioral drivers as purchasing and consumption decisions are.

For this year’s SCP, we seek to encourage this broader view of consumer psychology. Sessions and papers that look at consumer actions beyond the traditional marketplace are welcome, including but not limited to political, health, financial, technology, financial, and environmental sustainability domains. We believe that consumer behavior researchers have important contributions to make in these wider spaces where consumers spend their everyday lives.

SUBMISSION GUIDELINES

Please see the full Call for Papers at for details on how to submit symposia, individual papers, and working papers. All submissions are due by Friday, August 30, 2019.

ADDITIONAL INFORMATION

As in recent years, there will be a day-long doctoral symposium immediately before the main conference, that is, on Thursday, March 5, 2020. The event will be co-chaired by Jennifer Escalas (Vanderbilt University, jennifer.escalas@owen.vanderbilt.edu) and Laura Peracchio (University of Wisconsin – Milwaukee, lperacch@uwm.edu) and will be open to all doctoral students and postdoctoral fellows. There will also be a networking social event on the evening of the last day of the conference (Saturday, March 7). Joe Goodman (The Ohio State University) and Franklin Shaddy (UCLA) are planning an unforgettable party. It is an event that you will not want to miss – remember, we’re at the beach!

The conference hotel is The Hyatt Regency Hotel, Huntington Beach, California. It is a stunning resort, right on the beach and within a mile of all main attractions/restaurants. SCP will have a block of rooms reserved at special conference rates. To book a room online, go to:

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We hope to see you at SCP 2020 in sunny Huntington Beach!

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