ÂÜÀòÉç¹ÙÍø

MR SIG – Courtney Paulson’s and Amalesh Sharma’s Dissertation-based Articles Win 2019 Don Lehmann Award

A three member committee, consisting of a previous JMR Editor and two other world renowned marketing scholars, has selected Courtney Paulson’s and Amalesh Sharma’s dissertation-based articles as co-winners of 2019 Don Lehmann Award, and the Runners-Up are Xian Gu, Carl-Philip Ahlbom, and Sherry Wang. Courtney is Assistant Professor, Robert H. Smith School of Business, University of Maryland and Amalesh is Assistant Professor of Marketing at Mays Business School, Texas A&M University. Xian is a doctoral candidate, Robert H. Smith School of Business, University of Maryland, Carl-Philip is a Prize Fellow at the University of Bath, and Sherry is doctoral candidate at the Hong Kong University of Science and Technology. The complete citations of the articles are as follows.

Co-Winners:

Courtney Paulson, Lan Luo, and Gareth M. James (2018), “Efficient Large-Scale Media Selection Optimization for Online Display Advertising,” Journal of Marketing Research, 55(4), 489-506.

Sharma, Amalesh, Alok R. Saboo, and V. Kumar (2018). Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing, 82(5), 66-85.

Runners Up:

Gu, Xian, P. K. Kannan, and Liye Ma (2018), “Selling the Premium in Freemium,” Journal of Marketing,” 82 (6), 10-27.

Grewal, Dhruv, Carl-Philip Ahlbom, Lauren Beitelspacher, Stephanie M. Noble, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82(4), 102-126.

Wang, Sherry Shi and Ralf van der Lans (2018), “Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity,” Journal of Marketing Research, 55(4), p. 524-540.

The Lehmann Award, established in 1997 in honor of Prof. Donald R. Lehmann, Professor of Marketing at Columbia University recognizes the Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research. This annual award is nominated by any member of the academic community and voted on by the Marketing Research SIG Awards Committee. This year’s committee received a number of excellent nominations, resulting in a tough competitive pool.

The winners and runners up will be recognized at the MR SIG reception and award ceremony during 2018 Summer ÂÜÀòÉç¹ÙÍø Conference in Chicago. MR SIG welcomes you to the reception.

Praveen K. Kopalle
Chair, MR SIG

Previous ÂÜÀòÉç¹ÙÍø-MRSIG Don Lehmann Award Winners

2018 – Daniel McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 – (Joint Winners) Sarang Sunder, V. Kumar, Yi Zhao AND Anindita Chakravarty, Rajdeep Grewal
2016 – (Joint Winners) V. Kumar, Xi (Alan) Zhang, Anita Luo AND Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 – Seshadri Tirunillai, Gerard J. Tellis
2014 – Anita Luo, V. Kumar
2013 – (Joint Winners) Sanjay Puligadda, Bill Ross, Rajdeep Grewal AND Oliver Rutz, Randy Bucklin
2012 – Andrew Stephen, Oliver Toubia
2011 – Michael Trusov, Anand Bodapati, Randy Bucklin
2010 – Andrew Petersen, V. Kumar
2009 – Lan Luo, P.K. Kannan, Brian Ratchford
2008 – Joseph Pancras, K. Sudhir
2007 – Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 – Rajkumar Venkatesan, V. Kumar
2004 – Peter Verhoef
2003 – Kay Lemon, Tiffany White, Russ Winer
2002 – Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 – (Joint Winners) Werner Reinartz, V. Kumar AND Sanjeev Varki, Bruce Cooil, Roland Rust
2000 – Venkatesh Shankar, Greg Carpenter, Lakshman Krishnaurthi
1999 – K. Sivakumar, S.P. Raj
1998 – Adam Finn, Ujwal Kayande
1997 – V. Seenu Srinivasan, Chan Su Park

---