TOC: Mar Theory
Introduction
Marketing Theory, 19(2)
Listening to consumption: Towards a sonic turn in consumer research
–Maurice Patterson and Gretchen Larsen [] []
Lifeway alibis: The biographical bases for unruly bricolage
–James Cronin and Sheila Malone [] []
Know your customer: Client captivation and the epistemics of market research
–Johan Nilsson [] []
Social marketing partnerships: Evolution, scope and substance
–Sinead Duane and Christine Domegan [] []
Advertising at the threshold: Paratextual promotion in the era of media convergence
–Chris Hackley and Amy Rungpaka Hackley [] []
Commentaries
Marketing, the past and corporate heritage
–John M. T. Balmer and Mario Burghausen [] []
Inventing a past: Corporate heritage as dialectical relationships of past and present
–Olof Brunninge and Benjamin Julien Hartmann [] []