TOC: Intl J Adv
Introduction
International Journal of Advertising, 38(3)
Over the Top, Connected, Programmatic and Addressable Television! What Does It All Mean? Definitions and a Call for Research
–Charles R. Taylor [] []
Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
–Anne Bartsch & Andrea Kloß [] []
How sponsorship transparency mitigates negative effects of advertising recognition
–Nathaniel J. Evans, Bartosz W. Wojdynski & Mariea Grubbs Hoy [] []
Gender differences in arousal priming effects on humor advertising
–Hye Jin Yoon & Yoon-Joo Lee [] []
The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising
–Jie Xu [] []
IMC in digitally-empowering contexts: the emerging role of negotiated brands
–Agostino Vollero, Don E. Schultz & Alfonso Siano [] []
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
–Alexa K. Fox, Chinintorn Nakhata & George D. Deitz [] []
The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry
–Kacy Kim, Sukki Yoon & Yung Kyun Choi [] []
Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
–Kenneth R. Lord, Sanjay Putrevu & Alice F. Collins [] []