TOC: J Macromar
Introduction
Journal of Macromarketing, 39(2)
Editorial
In this Issue
–Mark Peterson [] []
Marketing and Regional Integration for Food Security in the Arab World
–Mohsen A. Bagnied and Mark Speece [] []
A Dynamic Stakeholders’ Framework in a Marketing Systems Setting
–Christine Domegan, Patricia McHugh, Tina Flaherty, and Sinead Duane [] []
Marketing Preventive Health to Baby Boomers: What if Unhealthy Lifestyles are Attributable to the Counterculture?
–Anyuan Shen [] []
Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?
–Vicki Janine Little, Christina Kwai Choi Lee, and Sumesh Nair [] []
The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption
–Shipra Gupta, Wencke Gwozdz, and James Gentry [] []
Communication
Marketing Systems – Looking Backward, Sizing up and Thinking Ahead
–Roger Layton [] []
Book Reviews
A History of American Consumption: Threads of meaning, Gender and Resistance
–Jayne Krisjanous [] []
Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers
–Bradley Wilson [] []