TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 46
Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination
Mark Bender, Esther Gal-Or, Tansev Geylani
Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand
Agnieszka Zablocki, Katerina Makri, Michael J. Houston
Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour
Jie Sheng
Online Category Pricing at a Multichannel Grocery Retailer
Javier Cebollada, Yanlai Chu, Zhiying Jiang
It’s Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews
Angela Xia Liu, Ying Xie, Jurui Zhang
How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales
Qiang Steven Lu, Rohan Miller
Post, Eat, Change: The Effects of Posting Food Photos on Consumers’ Dining Experiences and Brand Evaluation
Jiang Zhu, Lan Jiang, Wenyu Dou, Liang Liang