TOC: J Global Mar
Introduction
Journal of Global Marketing, 32(2)
Editorial
New Research on the Determinants and Effects of Cultural Context in International Marketing
–Ajay K. Manrai Editor-in-Chief, Journal of Global Marketing [] []
Determinants and Effects of Cultural Context: A Review, Conceptual Model, and Propositions
–Lalita A. Manrai, Ajay K. Manrai, Dana Lascu & Stefanie Friedeborn [] []
Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance
–Jieqiong Sun, Shijin Yoo, Jimi Park & Babak Hayati [] []
Social Media and Purchasing Behavior: A Study of the Mediating Effect of Customer Relationships
–Ali M. Shah, Syed Zeeshan Zahoor & Ishtiaq Hussain Qureshi [] []
Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration
–Raouf Ahmad Rather [] []