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Learning to Become a Taste Expert border=
Kathryn A Latour; John A Deighton

Does Time of Day Affect Variety-Seeking? border=
Kelley Gullo; Jonah Berger; Jordan Etkin ; Bryan Bollinger

Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity border=
Kelly B Herd; Ravi Mehta

Crush on You: Romantic Crushes Increase Consumers’ Preferences for Strong Sensory Stimuli
Xun (Irene) Huang; Ping Dong; Meng Zhang

The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions
Luxi Shen; Christopher K Hsee; Joachim H Talloen

Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers
Linying (Sophie) Fan; Xueni (Shirley) Li; Yuwei Jiang

Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
Nicole Verrochi Coleman; Patti Williams; Andrea C Morales

Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair
Nimish Rustagi; L J Shrum

The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior
R Dustin Harding; Diogo Hildebrand; Thomas Kramer; Jannine D Lasaleta

A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming
Michael L Lowe; Katherine E Loveland; Aradhna Krishna

Deception Memory: When Will Consumers Remember Their Lies?
Elizabeth Cowley; Christina I Anthony

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