TOC: J Adv
Introduction
Journal of Advertising, 48(1)
A Decade of Online Advertising Research: What We Learned and What We Need to Know
–Yuping Liu-Thompkins [] []
Brand Communication in Social Media: A Research Agenda | Open Access
–Hilde A.M. Voorveld [] []
Advertising in a Media Multitasking Era: Considerations and Future Directions
–Brittany R.L. Duff & Claire M. Segijn [] []
Expanding the Agenda of Research on Product Placement: A Commercial Intertext
–Cristel Antonia Russell [] []
Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement
–T. Bettina Cornwell [] []
The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement
–François A. Carrillat & Jasmina Ilicic [] []
Gender Roles
–Martin Eisend [] []
The Role of Emotions in Advertising: A Call to Action
–Karolien Poels & Siegfried Dewitte [] []
Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework | Open Access
–Jörg Matthes [] []
Future Directions for Advertising Creativity Research
–Douglas West, Scott Koslow & Mark Kilgour [] []
Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes
–Wei-Na Lee [] []
Research Issues and Needs at the Intersection of Advertising and Public Policy
–Jeremy Kees & J. Craig Andrews [] []