TOC: Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 26(2)
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media | Open Access
–Jeandri Robertson, Sarah Lord Ferguson, Theresa Eriksson & Anna Näppä [] []
An exhibitors perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales
–Jogendra Kumar Nayak [] []
Using Ethical Leadership to Improve Business-To-Business Salesperson Performance: The Mediating Roles of Trust in Manager and Ethical Ambiguity
–Charles H. Schwepker Jr. [] []
Bonding Ties, Bridging Ties, and Firm Performance: The Moderating Role of Dynamic Capabilities in Networks
–Yong-Sheng Chang [] []
Servant Leadership, Proactive Work Behavior, and Performance Overall Rating: Testing a Multilevel Model of Moderated Mediation
–Jose A. Varela, Belen Bande, Marisa Del Rio & Fernando Jaramillo [] []
Practitioner Note
A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting
–Alireza Sheikh, Tohid Ghanbarpour & Davoud Gholamiangonabadi [] []
Formulation of Bank Melli Iran Marketing Strategy Based on Porter‘S Competitive Strategy
–Akbar Shokuhi & Seyed Ali Nabavi Chashmi [] []
Iconic Research Note
Publishing in an Environment of Predation: The Many Things You Really Wanted to Know, but Did Not Know How to Ask
–Simon Linacre, Michael Bisaccio & Lacey Earle [] []