TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 17(2)
Firms’ reactions to public information on business practices: The case of search advertising
Justin M. Rao & Andrey Simonov
Is pharmaceutical detailing informative? Evidence from contraindicated drug prescriptions
Guofang Huang, Matthew Shum & Wei Tan
Consumer mistakes and advertising: The case of mortgage refinancing
Serafin Grundl & You Suk Kim