TOC: J Mar Res
Introduction
Journal of Marketing Research, 56(3)
Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
–Martijn G. de Jong and Rik Pieters [] []
Climb or Jump: Status-Based Seeding in User-Generated Content Networks
–Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl [] []
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
–Yulia Nevskaya and Paulo Albuquerque [] []
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
–Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam [] []
Optimal Design of Free Samples for Digital Products and Services
–Hongshuang (Alice) Li, Sanjay Jain, and P.K. Kannan [] []
Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies
–Amalesh Sharma, V. Kumar, and Koray Cosguner [] []
The Impact of a Complement-Based Assortment Organization on Purchases
–Panagiotis Sarantopoulos, Aristeidis Theotokis, Katerina Pramatari, and Anne L. Roggeveen [] []
Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
–Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil [] []
Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter
–Hengchen Dai and Dennis J. Zhang [] []
Opportunity Cost Overestimation
–Liad Weiss and Ran Kivetz [] []