TOC: J Global Mar
Introduction
Journal of Global Marketing, 32(1)
Editorial
New Empirical and Theoretical Research Perspectives in Global Marketing
–Ajay K. Manrai [] []
Customer Experience in Online Shopping: A Structural Modeling Approach
–Arijit Bhattacharya, Manjari Srivastava & Sanjeev Verma [] []
Emotional Exhaustion in Offshore Call Centers: A Comparative Study
–Said Echchakoui & Driss Baakil [] []
Understanding Café Culture: Toward a Dynamic and Holistic Research Framework
–Yun Wang, Qi Deng & Shaobo Ji [] []
Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies
–Thérèse Roux [] []