TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 18(3)
Context-induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacy
Sören Köcher, Hartmut H. Holzmüller
The role of personal relevance in the value creation process of edutainment consumption
Elisa K. Chan
Effectively using death in health messages: Social loss versus physical mortality salience
Ingrid M. Martin, Michael A. Kamins
Asymmetric effect of context-specific color priming on interpretation of ambiguous news articles
Jungsil Choi, Kiljae Lee, Pronobesh Banerjee
Signaling can increase consumers’ willingness to pay for green products. Theoretical model and experimental evidence
Joël Berger
Transmission and refutation of organisational rumours: Consumer identification and processing types
Aditi Grover, Jeff Foreman, Meng-Hua Hsieh
Towards identifying customer profiles in reactions to financial overcompensation: The role of self-interest and fairness sensitivity in explaining who prefers more money
Tessa Haesevoets, Alain Van Hiel, Mario Pandelaere, David De Cremer