TOC: Intl J Adv
Introduction
International Journal of Advertising, 38(2)
Editorial
The International Journal of Advertising Now Welcomes ‘Perspectives’ Papers
–Charles R. Taylor []
Advertising targeting young children: an overview of 10 years of research (2006–2016)
–Steffi De Jans, Dieneke Van de Sompel, Liselot Hudders & Veroline Cauberghe [] []
Consumers’ responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type
–Seunghyun Kim, Seounmi Youn & Doyle Yoon [] []
How brands appear in children’s movies. A systematic content analysis of the past 25 Years | Open Access
–Brigitte Naderer, Jörg Matthes & Ines Spielvogel [] [Google Scholar]
Measures of aesthetic dimensions and reactions in advertising
–Jennifer Zarzosa & Bruce A. Huhmann [] []
Factors affecting family firms’ communication behaviour: a cross-cultural study
–Li Chen, Fengxia Zhu, Shaoming Zou & Yiwen Chen [] []
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
–Linwan Wu & Taylor Jing Wen [] []
The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
–Brahim Zarouali, Karolien Poels, Michel Walrave & Koen Ponnet [] []
Fake news: When the dark side of persuasion takes over
–Greg Nyilasy [] []