TOC: Australasian Mar J
Introduction
Australasian Marketing Journal, 27(1)
Conceptualising engagement in a consumer-to-consumer context
Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall
Managing country-of-origin affiliations for luxury brand-building in China
Klaus Heine, Glyn Atwal, Jiaxun He
Social capital and health risk: An integrative review
Yap Sheau-Fen, Kim Jae-Eun, Lee Christina Kwai Choi, Xu Yingzi, Kim Jungkeun
When does money priming affect helping behavior?
Hamed Aghakhani, Mehdi Akhgari, Kelley Main
Qualia: Touching the inner needs of consumers’ hearts
Niu Han-Jen
Mediation analysis revisited again
Felix Thoemmes, Gunnar Lemmer
Factor-based structural equation modeling with WarpPLS
Ned Kock