TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 25(2)
Culture and Sampling Issues With “Green” Attitude Research
–Ronald B. Larson and Jean Kinsey [] []
A Positive Behavioral Approach: Identifying Theoretical Factors Influencing Moderate Drinking Practices
–Nuray Buyucek, Kathy Knox, and Sharyn Rundle-Thiele [] []
Resilience, Parenting Style, and Children’s Eating Behavior
–Matthew Wood and Paurav Shukla [] []
A Case Study of Two Successful Social Marketing Interventions to Promote 1% Low-Fat Milk Consumption
–Robert John, Karla Jaye Finnell, Meredith S. Scott-Kaliki, and Stephanie M. DeBerry [] []
Environmental Action at the Checkout Line: A Functional Approach to Green Consumer Behavior
–Melissa R. Gotlieb [] []