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TOC: J Mar Man

Introduction

Journal of Marketing Management, 35(5/6)

Consumer spirituality
Katharina C. Husemann & Giana M. Eckhardt [] []

Commentary

The market for transformation
Philip Kotler [] []

Commentaries

Spiritual myths of consumption: puritanism, transcendentalism and the consubstantiation of the American consumer
Roy Suddaby [] []

Commentary

A Buddhist approach to consumption
Phap Hai Thich [] []

Commentaries

Spirits in the marketplace
Julie L. Ozanne & Samuelson Appau [] []

‘Jesus, take the wheel’: the appeal of spiritual products in satiating concerns about randomness
Steven Shepherd & Aaron C. Kay [] []

How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order
Ateeq Abdul Rauf, Ajnesh Prasad & Abdullah Ahmed [] []

‘If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages
Jannsen Santana & Delane Botelho [] []

From caterpillar to butterfly: experiencing spirituality via body transformation
Andrea Hemetsberger, Maria Kreuzer & Melanie Klien [] []

Pain, suffering and the consumption of spirituality: a toe story
Véronique Cova & Bernard Cova [] []

A discourse analysis of pilgrimage reviews
Tom van Laer & Elif Izberk-Bilgin [] []