TOC: J Intl Mar
Introduction
Journal of International Marketing, 27(2)
Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles
–Helena F. Allman, Kelly Hewett, and Mandeep Kaur [] []
The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations
–Hannah Soobin Lee and David A. Griffith [] []
Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations
–George Balabanis, Anastasia Stathopoulou, and Jiayu Qiao [] []
Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence
–Nicholas G. Paparoidamis, Huong Thi Thanh Tran, and Constantinos N. Leonidou [] []
Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics
–Leonidas C. Leonidou, Olga Kvasova, Paul Christodoulides, and Sergii Tokar [] []