TOC: Euro J Mar
Introduction
European Journal of Marketing, 53(4)
Rethinking some of the rethinking of partial least squares
Joseph F. Hair, Marko Sarstedt, and Christian M. Ringle
Active bidders versus smart bidders
Kacy K. Kim, Michael J. Gravier, Sukki Yoon, and Sangdo Oh
What we know and need to know about the gamification of advertising
Devika Vashisht, Marla B. Royne, and Sreejesh S.
Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication
Joanna Strycharz, Guda van Noort, Natali Helberger, and Edith Smit
Prosocial process fit: normatively expected purchasing increases the prosocial premium
Frank Mathmann, Lisa Pohlmeyer, E. Tory Higgins, and Clinton Weeks
Flavor halos andconsumer perceptions offood healthfulness
Nguyen Pham, Maureen Morrin, and Melissa G. Bublitz
Investigating the role of customers’ perceptions of employee effort and justice in service recovery
Mirella Yani-de-Soriano, Paul H.P. Hanel, Rosario Vazquez-Carrasco, Jesús Cambra-Fierro, Alan Wilson, and Edgar Centeno
Hallowed be thy brand: measuring perceived brand sacredness
Cheng Lu Wang, Juhi Gahlot Sarkar, and Abhigyan Sarkar
Financial services and ethical hazards: antecedents of repeated ethical violation
Chia-Yi Cheng and Tzu-Ping Ho
The effect of others’ outcome valence on spontaneous gift-giving behavior
Jaewon Hwang and Wujin Chu
An embodied approach to consumer experiences: the Hollister brandscape
Lorna Stevens, Pauline Maclaran, and Stephen Brown