TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 37(3)
Football clubs’ social media use and user engagement
Thomas Aichner
Overcoming over-identification
Valter Afonso Vieira, Juliano Domingues da Silva, and Colin Gabler
Value co-creation through actor embeddedness and actor engagement
Anees Wajid, Muhammad Mustafa Raziq, Omer Farooq Malik, Shahab Alam Malik, and Nabila Khurshid
Nostalgic advertising: managing ambivalence to make it work
Ekta Srivastava, Satish S. Maheswarappa, and Bharadhwaj Sivakumaran
Delta model application for developing customer lifetime value
Bahman Hajipour and Molud Esfahani
Disclosure of sales compensations and product recommendations
Lu-Ming Tseng and Tsu-Wei Yu
How much effort is enough? Unlocking customer fanaticism in services industries
Sara Quach, Chandana Rathnasiri Hewege, and Park Thaichon
Examining consumers’ webrooming behavior: an integrated approach
Sourabh Arora and Sangeeta Sahney