TOC: Mar Ed Rev
Introduction
Marketing Education Review, 29(1)
EDITORIAL
–Barbara Ross Wooldridge [] []
THE DEFINING DOZEN: UNDERGRADUATE STUDENTS PRECONCEIVED VIEWS OF MARKETING
–Scott R. Swanson [] []
RESEARCH NOTE: THE ROLE OF SMART VERSUS TRADITIONAL CLASSROOMS ON STUDENTS’ ENGAGEMENT
–Monica Mendini & Paula C. Peter [] []
DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING
–Gema Vinuales, Sarah R. Magnotta, Erin Steffes & Gauri Kulkarni [] []
THE VARYING ROLE OF SOCIAL TIES ON TEAM PERFORMANCE: EVIDENCE FROM THE MARKETING CLASSROOM
–Omer Cem Kutlubay & Can Uslay [] []
ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY
–Kendra Fowler, Veronica L. Thomas & Christina Saenger [] []
RECRUITING SALES STUDENTS: THE VALUE OF PROFESSIONALS IN THE CLASSROOM
–Blake Nielson & Shannon Cummins [] []
TEACHING QUALITATIVE MARKETING RESEARCH: AN EXPERIENTIAL APPROACH
–Anastasia Thyroff [] []
FROM THE CLASSROOM TO THE BOARDROOM: CORPORATE ENGAGEMENT PROGRAMS THAT INTEGRATE THEORY AND PRACTICE ONSITE WITH BUSINESS EXECUTIVES
–Delancy H.S. Bennett & Mary Anne Raymond [] []