TOC: J Promo Man
Introduction
Journal of Promotion Management, 25(4)
Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions
–Anshu Saxena Arora Associate Professor – Marketing & Saidat Abidemi Sanni [] []
The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions
–Wen Zhao & Yoon-Joo Lee [] []
The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption
–Hyejin Kim, Keonyoung Park & John Eighmey [] []
A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility
–Deborah A. Colton & Sharon P. Poploski [] []