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Guest Editorial

Promoting Brand Relationships
–Sandra Maria Correia Loureiro [] []

Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms
–Lídia Silveira Pina, Sandra Maria Correia Loureiro, Paulo Rita, Eduardo Moraes Sarmento, Ricardo G. Bilro & João Guerreiro [] []

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals
–Kacy Kim, Sujin Kim, Gabrielle Corner & Sukki Yoon [] []

The Importance of Employees’ Engagement on the Organizational Success
–Liliana Rodrigues da Costa & Sandra Maria Correia Loureiro [] []

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance
–Monica Khanna, Isaac Jacob & Anjali Chopra [] []

Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship
–Sandra Maria Correia Loureiro & Eduardo Moraes Sarmento [] []

How Fashion Brands Engage on Social Media: A Netnography Approach
–Sandra Maria Correia Loureiro, Jessica Serra & João Guerreiro [] []

Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages
–Luisa Pinto, Sandra Maria Correia Loureiro, Paulo Rita & Eduardo Moraes Sarmento [] []

Customer Participation, e-Service Quality, Satisfaction: (e)Service Dominant Logic Trinity
–Thomas Fotiadis [] []

How Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement
–Sandra Maria Correia Loureiro & João Lopes [] []

Community Empowerment as a Means in Promoting Local Products: A Case Study in Bandung, Indonesia
–Salfitrie R. Maryunani [] []

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