TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 27(2)
Shopper Deal Seeking Across Channels: An Updated View
–Stephanie T. Gillison, William Magnus Northington, Sharon E. Beatty & Julian M. Arnold [] []
Harnessing Internal Support to Enhance Customer Relationships: The Role of Networking, Helping, and Allocentrism
–Kevin Duane Bradford, Yongmei Liu, Yuying Shi, Barton A. Weitz & Jun Xu [] []
The Impact of Manager Likeability on Sales Performance
–Edward L. Nowlin, Doug Walker & Nwamaka Anaza [] []
Customer Delight: A Review and Agenda for Research
–Donald C. Barnes & Alexandra Krallman [] []
Should I Choose This Salesperson? Buyer’s Emergent Preference in Seller from Mere Exposure
–Vijaykumar Krishnan, Mihai Niculescu & Elisa Fredericks [] []
Forging a Stronger Academic-Practitioner Partnership–The Case of Net Promoter Score (NPS)
–Neil Thomas Bendle, Charan K. Bagga & Alina Nastasoiu [] []
Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach
–Diego Monferrer Tirado, Miguel Ángel Moliner Tena & Marta Estrada Guillén [] []