Parlin Award
Introduction
Gerald Zaltman is the 2019 Charles Coolidge Parlin Marketing Research Award recipient
The ÂÜÀòÉç¹ÙÍø Foundation is pleased to announce that Gerald Zaltman has been selected as the 2019 Charles Coolidge Parlin Marketing Research Award recipient. The award will be presented at the 2019 ART Forum at Brigham Young University on June 13. Dr. Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School (HBS), the codirector of HBS’s Mind of the Market Laboratory and cofounder of the research-based consulting firm Olson Zaltman Associates.
To learn more about the award, please visit:
/charles-coolidge-parlin-marketing-research-award/