TOC: Mar Sci
Introduction
Marketing Science, 38(2)
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
–Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, and Dan Chapsky [] []
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments
–Kanishka Misra, Eric M. Schwartz, and Jacob Abernethy [] []
Effectiveness of Product Recommendations Under Time and Crowd Pressures
–Kohei Kawaguchi, Kosuke Uetake, and Yasutora Watanabe [] []
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
–Beth L. Fossen and David A. Schweidel [] []
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors
–O. Cem Ozturk, Pradeep K. Chintagunta, and Sriram Venkataraman [] []
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing
–Necati Ertekin, Jeffrey D. Shulman, and Haipeng (Allan) Chen [] []
Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
–Marc Fischer [] []