TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 27(4)
Editorials
Value co-creation strategy in the social commerce Era
–Nick Hajli [] []
Customer–customer value co-creation in social media: conceptualization and antecedents
–Arash H. Zadeh, Mohammadali Zolfagharian & Charles F. Hofacker [] []
Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers: revisiting the paradox
–Ayantunji Gbadamosi [] []
Open Innovation and Co-creation of Value: Linking Entrepreneurship and Marketing in the Social Commerce Era
A systematic review on social commerce
–Leila Esmaeili & Seyed Alireza Hashemi G. [] []
Social commerce Open Innovation in healthcare management: an exploration from a novel technology transfer approach
–Gareth Huw Davies, Sian Roderick & Louisa Huxtable-Thomas [] []