TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 31(2)
Price Fairness: Two-Stage Comparison of Conventional and Fairtrade Prices
–Katharina Bissinger [] []
Virtual Consumer Communities for Innovation: A Cross-Cultural Perspective
–Lina Fogt Jacobsen, Marcia D. De Barcellos, Alexia Hoppe & Liisa Lähteenmäki [] []
Motivations of Luxury Clothing Consumption in the U.S. vs. China
–Danqing Yu & Stephen Sapp [] []
Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework
–Sheetal Jain [] []
Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India
–Shubhomoy Banerjee, Abhijit Ghosh, Albert Kagan & Soumi Chatterjee [] []
Consumer Trust in a Health-Enhancing Innovation – Comparisons between Finland, Germany, and the United Kingdom
–Riikka Puhakka, Sari Ollila, Raisa Valve & Aki Sinkkonen [] []