Digital Marketing Textbooks
Introduction
Gerry Tellis is seeking input on Digital Marketing textbooks
I am interesting in finding the best alternative textbooks for courses on digital marketing and digital advertising. Which of the options in the marketplace do you like? Why? I will summarize the results in a couple of weeks and send it back to ELMAR
Gerry
Gerard J. Tellis
Professor and Neely Chair of American Enterprise
Director of the Center for Global Innovation
USC Marshall School of Business
Los Angeles CA 91745-0443
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