TOC: J Mar Man
Introduction
Journal of Marketing Management, 35(3/4)
The ‘big data’ myth and the pitfalls of ‘thick data’ opportunism: on the need for a different ontology of markets and consumption
–Craig J. Thompson [] []
How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship | Open Access
–Sally Laurie & Kathleen Mortimer [] []
The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model | Open Access
–Stefan Trautwein & Jörg Lindenmeier [] []
What do we mean by sustainability marketing?
–Joya A. Kemper & Paul W. Ballantine [] []
A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing
–Sarah Jane Flaherty, Mary B. McCarthy, Alan M. Collins & Fionnuala M. McAuliffe [] []
What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
–Eline Jongmans, Maud Dampérat, Florence Jeannot, Ping Lei & Alain Jolibert [] []
Consumer vulnerability during mobility service interactions: causes, forms and coping | Open Access
–Per Echeverri & Nicklas Salomonson [] []