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Second International Tourism and Retail Management Conference
Tianjin China, 27-28 October 2019

The Second International Tourism and Retail Management Conference (TRMC) will be held in Tianjin, China on October 27-28, 2019, hosted by College of Tourism and Service Management, Nankai University, China, and jointly organized with the Institute for Tourism Studies, Macao SAR (IFT), the College of Hospitality, Retail and Sport Management, University of South Carolina, USA.

Theme

The Conference theme is “New Challenges and Opportunities in Tourism and Retail Services.” In 2019, we are facing decelerating economic growth globally, which brings both serious challenges and tremendous opportunities for tourism and retail industries. The emerging issues and changes call for more discussions and serious investigation.

• Innovation & development in tourism and retail management, operations & delivery;
• Emerging issues in tourism and retail management;
• Co-creation & enhancement of the retail service experience;
• Revenue management, economics & strategic pricing of retail services in a tourism setting;
• Marketing, brand building & delivery of tourism related retail services;
• Human resource management & labor economic issues;
• Education & training in retail and tourism;
• Use of technology, social media & communication innovations;
• Governance, stakeholder & community issues;
• Corporate social responsibilities of tourism retail service organizations;
• Entrepreneurship in tourism retail marketing;
• Leadership issues & ethics of tourism retail organizations;
• Growth, franchising & expansion challenges;
• Service quality, customer satisfaction in tourism retail organizations; and
• Non-conventional tourism

Conference co-chairs

Ye Chen
Nankai University, China

Eve Ren
Institute for Tourism Studies, Macao SAR

Mark Scott Rosenbaum
University of South Carolina, USA

Important Dates

• 5 May 2019 – Abstract submission deadline
• 5 June 2019 – Acceptance notice
• 20 June 2019 – Early bird registration deadline
• 5 September 2019 – Full paper submission deadline
• 27 September 2019 – Final registration deadline
• 27 October 2019 – Conference begins

Organising Committee

• Dr. Hongbo Cheng, Nankai University, China
• Ms. Jing Zhuang, Nankai University, China
• Prof. Rich Harrill, University of South Carolina, USA
• Ms. Wendy Tang, Institute for Tourism Studies, Macao SAR
• Ms. Virginia Hong, Institute for Tourism Studies, Macao SAR

Full information is available at

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