Marketing Analytics Using PLS
Introduction
Advanced Marketing Analytics Using Partial Least Squares Structural Equation Modeling, Special issue of Journal of Marketing Analytics; Deadline 30 Nov 2020
The Journal of Marketing Analytics is announcing a call for papers for a special issue on Advanced Marketing Analytics Using Partial Least Squares Structural Equation Modeling (PLS-SEM) edited by Ivan Lai (City University of Macau), Yide Liu (Macau University of Science and Technology), and Marko Sarstedt (Otto-von-Guericke University Magdeburg and Monash University of Malaysia).
The submission deadline is November 30th, 2020. The special issue is tied to the to be held March 17-19, 2020 in Beijing, China. For more information, please read our full call for papers
.