TOC: Psych Mar
Introduction
Psychology & Marketing, 36(5)
The tripartite model of aberrant purchasing: A theory to explain the maladaptive pursuit of consumption
Richard J. Harnish, Catherine A. Roster
Consumer Brand Hate: Steam rolling whatever I see
S. Umit Kucuk
How do consumers categorize new hybrid products?
Dhouha El Amri
Contextualizing customer organizational citizenship behaviors: The changing nature of value cocreation and customer satisfaction across service settings
Laee Choi, Charles A. Lawry, MiRan Kim
What motivates users to hashtag on social media?
Philipp A. Rauschnabel, Pavica Sheldon, Erna Herzfeldt
Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty
Emi Moriuchi
Effects of the number of advertised brands in a choice set: A metacognitive process
Chingching Chang, Wei-Shan Chang, Wan-Yun Yu
How and when taking pictures undermines the enjoyment of experiences
Gia Nardini, Richard J. Lutz, Robyn A. LeBoeuf
“Autonomous, yet Connected”: An esthetic principle explaining our appreciation of product designs
Janneke Blijlevens, Paul Hekkert