TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 25(4)
Public engagement in product recall announcements: an empirical study on the Chinese automobile industry
–Jiuchang Wei, Qingqing Wang, Yugang Yu & Dingtao Zhao [] []
Communicating CSR practices – Role of internationalization of emerging market firms
–Arpita Agnihotri & Saurabh Bhattacharya [] []
Ad ratings when a marketer runs two commercial messages in one television program episode
–Robert J. Kent & Srinivasan Swaminathan [] []
Factors influencing purchase intent in virtual worlds: a review of the literature | Open Access
–Daniëlle N. M. Bleize & Marjolijn L. Antheunis [] []
What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
–Jun Heo & Sidharth Muralidharan [] []
Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
–Kristien Daems, Patrick De Pelsmacker & Ingrid Moons [] []