TOC: J Mar
Introduction
Journal of Marketing, 83(3)
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
–Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, and Marcus Schoegel [] []
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
–Katherine White, Rishad Habib, and David J. Hardisty [] []
The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
–Conor M. Henderson, Marc Mazodier, and Aparna Sundar [] []
Market Intelligence Dissemination Practices
–Gary F. Gebhardt, Francis J. Farrelly, and Jodie Conduit [] []
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
–Neeru Paharia and Vanitha Swaminathan [] []
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
–Raji Srinivasan and Nandini Ramani [] []
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
–Yvonne van Everdingen, Vijay Ganesh Hariharan, and Stefan Stremersch [] []
How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance
–Zhiyong Yang, Sijie Sun, Ashok K. Lalwani, and Narayan Janakiraman [] []