TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 31(1)
From the Editor
–C. Anthony Di Benedetto []
The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality
–Diana Escandon-Barbosa & Josep Rialp-Criado [] []
Segmenting Brands’ Social Network Site (Sns) Consumers: A Four-Country Study
–Lynda Andrews PhD, Constanza Bianchi PhD, Melanie Wiese PhD, Andrés Cuneo PhD & Syed Fazal E. Hasan PhD [] [Google Scholar]
Color Versus Form: Which Matters More in Children’s Preferences of Package Design?
–Dan Zhang [] [Google Scholar]
Empirical Validation of the Country-of-Cultural Origin Model: Does Cultural Experience Affect Purchase Intention?
–Sungjoon Yoon & Heejung Lee [] []
Green Consumption Values in Mobile Apps
–Marina Nascimento Lemos Barboza & Emílio José Montero Arruda Filho [] []