TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 19(1)
Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation
–A-Reum Jung & Jun Heo [] []
Interaction Effects of System-Generated Information and Consumer Skepticism: An Evaluation of Issue Support Behavior in CSR Twitter Campaigns
–Yoon-Joo Lee, Nicole H. O’Donnell & Stacy J. T. Hust [] []
The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers
–Jennifer Johnson Jorgensen & Young Ha [] []
Privacy Concerns, Perceived Intrusiveness, and Privacy Controls: An Analysis of Virtual Try-On Apps
–Yang Feng & Quan Xie [] []
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
–Chen Lou & Shupei Yuan [] []
Distinguishing User Experience When Customizing in a User-Generated Content Advertising Campaign and Subsequent Effects on Product Attitudes, Reactance, and Source Credibility
–Michael D. Hanus [] []