TOC: Intl J Adv
Introduction
International Journal of Advertising, 38(1)
Editorial
Taylor’s theorem part II: advice for socially responsible advertisers: Do not alienate target consumers!
–Charles R. Taylor [] []
Cause-related marketing persuasion research: an integrated framework and directions for further research
–Lars Bergkvist & Kris Qiang Zhou [] []
Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM
–Shu-Chuan Chu, Che-Hui Lien & Yang Cao [] []
Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours
–Heather Shoenberger & Eunjin (Anna) Kim [] []
Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising
–Matthew O. Peterson [] []
An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising
–Heejun Lee & Chang-Hoan Cho [] []
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
–Yoon-Joo Lee & Eric Haley [] []
‘How do you feel about a disease?’ The effect of psychological distance towards a disease on health communication
–Dong Hoo Kim [] []
Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad
–Ivan A. Guitart, Guillaume Hervet & Diogo Hildebrand [] []