TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 37(2)
Disruptions of account planning in the digital age
Dorit Zimand Sheiner and Amir Earon
Shopping streets vs malls: preferences of low-income consumers
Marco Tulio Zanini, Fernando Filardi, Fábio Villaça, Carmen Migueles, and Aline Menezes Melo
Sunk time fallacy with recoverable monetary costs
Shivendra Kumar Pandey and Dheeraj Sharma
Store love in single brand retailing: the roles of relevant moderators
Abhigyan Sarkar, Juhi Gahlot Sarkar, and Gaurav Bhatt
A laddering study of motivational complexities in mobile shopping
Ha Eun Park, Sheau Fen Crystal Yap, and Marian Makkar
Preliminary evidence of brand acquaintancing on Snapchat
Hemant Sashittal and Avan Jassawalla
An emoji-based metric for monitoring consumers’ emotions toward brands on social media
Salim Moussa
Transformation of firm innovation activities into brand effect
Hashim Zameer, Ying Wang, and Humaira Yasmeen