TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 27(3)
Collaborative orientation to advance value co-creation in buyer–seller relationships
–Samir Gupta, Michael Polonsky & Violet Lazaravic [] []
Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
–Stephen Wilkins, Muhammad Mohsin Butt, Farshid Shams & Andrea Pérez [] []
The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx
–Stephen Jasper, Mark A. A. M. Leenders & Tim O’Shannassy [] []
Competing in an emerging market: antecedents and consequences of market orientation and the role of environmental factors
–Chiquan Guo, Songpol Kulviwat, Jing Zhu & Yong J. Wang [] []
Strategic consequences of self-service technology evaluations
–Brian J. Taillon & Bruce A. Huhmann [] []