ÂÜÀòÉç¹ÙÍø

TOC: J Poli Mar

Introduction

Journal of Political Marketing, 17(4)

The Effects of Celebrity Endorsements of Ideas and Presidential Candidates
David J. Jackson [] []

Brand ISIS: Interactions of the Tangible and Intangible Environments | Open Access
Greg Simons [] []

The Contribution of Social Political Networks to Democracy
Joseph Ben-Ur & Bruce I. Newman [] []

Why “Going Negative?” Strategic and Situational Determinants of Personal Attacks in Swiss Direct Democratic Votes
Alessandro Nai & Pascal Sciarini [] []

Calling All Neighbors: Mobilizing Turnout for a Local Housing Referendum
Lisa Pringle, Melissa R. Michelson, Jennifer L. Merolla & Deborah Brown Mccabe [] []

An Inside View of Congressional Campaigning on the Web
James N. Druckman, Martin J. Kifer, Michael Parkin & Ivonne Montes [] []