TOC: J Mar Behavior
Introduction
Journal of Marketing Behavior, 4(1)
From the Editor
A Manifesto for Research on Automation in Marketing and Consumer Behavior
–Klaus Wertenbroch [] []
Machines and Artificial Intelligence
–Russell Belk [] []
Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology
–Noah Castelo and Donald R. Lehmann [] []
The Theorist as an Endangered Species?
–Phanish Puranam [] []
Self, Theory, and AI
–Russell Belk [] []
The Rational Irrationality of Auction Fever: Evidence from Amazon.com Gift Cards, Consumer Products on eBay, and the Behavioral Laboratory
–Matthew W. McCarter and Abel M. Winn [] []