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Cooperative game-based profit allocation for joint distribution alliance under online shopping environment
Longxiao Li, Xu Wang, Yun Lin, Fuli Zhou, and Shan Chen

Advancing customer experience practice and strategy in Thailand
Yan Chi Tiffany Tivasuradej and Nam Pham

Attract customers with a cold look: when do we prefer cold representative
Zhipeng Xie, Jing Zhao, and Tao Wang

Domains of Living and key demographics
Khurram Sharif, Norizan Kassim, and Mohd Nishat Faisal

Exploring consumers’ purchase intention in social commerce
Chao Liu, Zheshi Bao, and Chuiyong Zheng

What makes fashion consumers “click”? Generation of eWoM engagement in social media
Artha Sejati Ananda, Ángel Hernández-García, Emiliano Acquila-Natale, and Lucio Lamberti

Vlog and brand evaluations: the influence of parasocial interaction
Matthew Tingchi Liu, Yongdan Liu, and Lida L. Zhang

Consumer attitude towards sales promotion techniques: a multi-country study
Kim Fam, Pedro Q. Brito, Mahesh Gadekar, James E. Richard, Ugtakh Jargal, and Wenchao Liu

Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls
Jihyun Lee and Yuri Lee

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
Angelina Nhat Hanh Le, Mai Dong Tran, Dong Phong Nguyen, and Julian Ming Sung Cheng

Experiential marketing, social judgements, and customer shopping experience in emerging markets
Ali Ihtiyar, Mehmet Barut, and Hatice Gulsah Ihtiyar

The impact of customer orientation on the quantity and quality of user-generated content
Bosul Yoo, Sotaro Katsumata, and Takeyasu Ichikohji

Athletes’ brand equity, spectator satisfaction, and behavioral intentions
Jae-Ahm Park, Jun-Mo Sung, Jae-Man Son, Kyunga Na, and Suk-Kyu Kim

Factors influencing agents’ bargaining power and collaborative innovation
Yung-Heng Lee and Min-Ren Yan

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