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Macromarketing Early-Career Consortium

The ninth annual Macromarketing Society Early-Career Consortium will be held near the conference hotel—the Westin Cleveland Downtown Tuesday, June 25th at 1 pm and will end at 3 pm on Wednesday, June 26th. Any scholar is welcome to attend for the purpose of better understanding macromarketing scholarship. Macromarketing focuses on the interplay between marketing and society with topical areas such as quality of life, ethics, environmental policy, systems, history, and developing countries. Speakers at this year’s consortium include Eileen Fischer, Vicky Crittenden, Bill Wilkie and O. C. Ferrell among others. To be considered for selection as a delegate to this year’s consortium, please send a one-page single-space letter describing your current research interests and how these might connect with macromarketing scholarship. Send your letter as an email attachment to Mark Peterson at markpete@uwyo.edu, by April 30th. The fee for this year’s doctoral consortium will be $60 per delegate.