TOC: J Mar Man
Introduction
Journal of Marketing Management, 35(1/2)
Conceptual Papers in Marketing and Consumer Research
Personal accounts and an anatomy of conceptual contributions in the special issue
–Russell Belk, Deborah J. MacInnis & Manjit S. Yadav [] []
Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
–Sarah-Louise Mitchell & Moira Clark [] []
Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity
–Klára Šimunková [] []
Ontological security as an unconscious motive of social media users
–Charles Areni [] []
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
–Narissara Palusuk, Bernadett Koles & Rajibul Hasan [] []
Consumer anticipation: antecedents, processes and outcomes
–Tunyaporn Vichiengior, Claire-Lise Ackermann & Adrian Palmer [] []
Social marketing theory development goals: an agenda to drive change
–Sharyn Rundle-Thiele, Patricia David, Taylor Willmott, Bo Pang, Lynne Eagle & Rachel Hay [] []
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
–Joan Carlini, Debra Grace, Cassandra France & Joseph Lo Iacono [] []