TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 36(2)
Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing
Miralem Helmefalk
Antecedents and consequences of flow state in e-commerce
Yun Jung Lee, Sejin Ha, and Zachary Johnson
An exploration into consumers’ e-learning strategies
Nadia Steils, Alain Decrop, and Dominique Crié
The role of prosocial and proactive personality in customer citizenship behaviors
Laee Choi and Jiyoung Hwang
How confusion impacts product labeling perceptions
M. Paula Fitzgerald, Karen Russo Donovan, Jeremy Kees, and John Kozup
Consumer segments in the smart environmental objects market
Marie Schill and Delphine Godefroit-Winkel
A lifestyle sport: idiosyncratic and dynamic belonging
Garth Harris and Peter A. Dacin
Reducing consumer loneliness through brand communities
Deirdre G. Snyder and Kevin P. Newman